What is A/B testing?

A/B testing is a way to simultaneously test versions of your messages among an audience to identify which message performs better.

Can I test more than 2 versions of a message at once?

Yes! You can add more than 2 versions to your A/B tests. Click the + icon to add another version.

Can I send A/B tests to groups or my whole list?

Yes! Select your audience above the compose window like a normal broadcast. Strive will split the audience randomly so that one part of the audience receives version A and the other receives version B.
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How does Strive split my audience for an A/B test?

Strive randomly divides the audience based on your configured audience split, which by default is  50/50. You can split your audience up evenly or unevenly.

What metrics can I track once my A/B test is sent?

You can track and compare metrics like delivery rate, response rate and click rate in A/B reports.
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Where can I see my A/B testing results?

Review and compare A/B tests by navigating to the A/B test Report from the Broadcast Report Overview page.

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Create an A/B test

1. Go to the Broadcast page and toggle A/B Testing to ON
2. Select your version A flow or draft your simple message
3. Click the version B tab and select your version B flow or draft your simple message for version B
4. If you would like to test additional versions click the + icon
5. Click Review Message 
6. Select your audience split between message versions
7. Click Send

Once your broadcast kicks off, monitor A/B test results in Reports.

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Create a scheduled A/B test 

1. Go to the Broadcast page and toggle A/B Testing to ON
2. Select your version A flow or draft your simple message
3. Click the version B tab and select your version B flow or draft your simple message for version B
4. If you would like to test additional versions click the + icon
5. Click Schedule your message and select when you’d like to broadcast your A/B test
6. Click Review Message
7. Select your audience split between message versions
8. Click Send